January 2012 News

Independent secures top Marketing Director
for Kiddicare.com and Morrisons.com

Alison Lancaster, formerly Cross Channel Director for White Stuff, has been
appointed Chief Marketing Officer for Kiddicare.com, the UK’s leading online
nursery retailer. Reporting directly to the CEO of Kiddicare.com and Managing
Director of Morrisons online general merchandise, Alison will also head up
the marketing strategy to launch the new Morrisons website.

Recognised as a leading expert and innovator in multichannel marketing and
retailing, Alison featured at number 48 in Retail Week’s 2011 Etail Power List.

Alison said: “This is a fantastic opportunity to draw on my previous retail and
etail experience to develop the offering of two unique brands. I’m looking
forward to tackling the challenges ahead as part of ambitious and innovative
team.”

Of her experience working with Independent she added, “I’ve been really
impressed by Independent throughout the hiring process. They’ve been with
me every step of the way, keeping up the pace of interviews and assisting me
with onboarding. I’m looking forward to continuing our work together as we
build the Kiddicare.com team over the coming months.”